Long Sales Letter

Style of Splash Page copywriting that puts huge amount of info right on first page user sees, rather than splitting up into multiple connected pages.

Jeremy Reeves

• 2011 post: What makes them so effective is that, if setup the RIGHT way… you can hook into the personality styles of all types of readers... The best thing a person can do is turn skimmers, into jumpers… and jumpers… into book worms. That’s why it’s important to have fun, exciting, engaging copy. Just because it’s long, doesn’t mean it’s necessary – or even good. That’s one thing most long-form copywriters don’t understand.
• 2012 update-discussion reviewing a couple sites (incl BaseCamp) with their own spin on the model

Comes from the old direct-mail days.