Splash Page

Home Page of a site driven by Internet Marketing.

• the starting point of a cluster of Selling Pages
• or maybe you start out with just a One Page Site!
• related: Landing Page, Squeeze Page - for non-Home pages that you drive traffic to (e.g. by buying WebAd-s).

Apr'2015: Neil Patel on figuring out how much copy to put on your page.

examples (esp of Splash Page) from Rob Walling's Start Small, Stay Small book

• http://www.dotnetinvoice.com/
• http://www.builditsystems.com/
• http://www.codingrobots.com/blogjet/ - unusual example of putting lots of information on single page (aka "LongSalesLetter")
• http://www.reviveafrica.com/
• http://www.dialogix.com.au/
• http://www.squarespace.com/

Other interesting pages to consider copying

• ThinkUp https://www.thinkup.com/
• BaseCamp https://basecamp.com/

Ash Maurya's Cloud Fire (photo-sharing) iterations http://www.ashmaurya.com/2009/11/from-minimum-viable-product-to-landing-pages/

Rating some popular sites (of 2009) by the "5-second-rule".

Common problems.

5 A-B Test-s you should run.

two-sided markets and other multi-audience cases

• Etsy's main page is all about buying, the "Sell" link at top of page leads to http://www.etsy.com/sell?ref=so_sell
• Fog Bugz has 2 chunks at bottom targeted at developers and support people http://www.fogcreek.com/fogbugz/

Hosts - requirements

• pre-MVP (soliciting prospects for Customer Development)
  • ????
• at MVP and beyond
  • ???

Hosts - alternatives

• Un Bounce - focuses on generating variations of Splash Page for A-B Test with realtime stats.
• Launch Rock - Viral beta-invitation distribution - sounds best for free/consumer apps.
• KickoffLabs - seems very similar to Launch Rock, but you pay a bit more for less of their branding being around, and it seems like there's a broader inventory of features for Email List, etc.
• Pre Finery - focus on beta-management
• Weebly, Yola?