Movement

Social movements are a type of Group Action (Collective Action). They are large informal groupings of individuals or organizations which focus on specific political or social issues. In other words, they carry out, resist or undo a Social Change. http://en.wikipedia.org/wiki/Social_movement

“We (Evernote) used to be a movement,” Mr. Small said. “When we were a movement, we weren’t a business.” 2019-06-28-AUnicornLostInTheValleyEvernoteBlowsUpTheFailFastGospel

May'2013: Jason Kottke quotes a passage of Kurt Vonnegut's Bluebeard, the three types of specialists needed for the success of any Revolution: (movement)

Slazinger claims to have learned from history that most people cannot open their minds to new ideas unless a mind-opening teams with a peculiar membership goes to work on them. Otherwise, life will go on exactly as before, no matter how painful, unrealistic, unjust, ludicrous, or downright dumb that life may be.

The team must consist of three sorts of specialists, he says. Otherwise the revolution, whether in politics or the arts or the sciences or whatever, is sure to fail.

• The rarest of these specialists, he says, is an authentic genius -- a person capable of having seemingly good ideas not in general circulation. "A genius working alone," he says, "is invariably ignored as a lunatic."
• The second sort of specialist is a lot easier to find: a highly intelligent citizen in good standing in his or her community, who understands and admires the fresh ideas of the genius, and who testifies that the genius is far from mad. "A person like this working alone," says Slazinger, "can only yearn loud for changes, but fail to say what their shapes should be."
• The third sort of specialist is a person who can explain everything, no matter how complicated, to the satisfaction of most people, no matter how stupid or pigheaded they may be. "He will say almost anything in order to be interesting and exciting," says Slazinger. "Working alone, depending solely on his own shallow ideas, he would be regarded as being as full of shit as a Christmas turkey."