Morality

Moral-ity, in the strictest sense of the word, deals with that which is regarded as right or wrong. The term is often used to refer to a system of principles and judgments shared by cultural, religious, secular (e.g. Humanist) and philosophical communities who share concepts and beliefs, by which people determine whether given actions are right or wrong. http://en.wikipedia.org/wiki/Morality

see Moral Hazard, Commercial Moral Syndrome, Guardian Moral Syndrome

see also Game Rule