Content And Commerce

Site combining Content with E Commerce.

Typically it's an E Commerce site using Content to

• generate traffic (SEO, Content Marketing)
• make a given visit more entertaining
• trigger repeat visits during which they have a chance to close E Commerce transactions.

Or sometimes the term is applied to an E Commerce site that distinguishes itself from commodity-competitors with witty/interesting product descriptions (J Peterman, Woo T!).

Dec'2012: One Kings Lane partnership with Scripps (HGTV).

Feb'2013: It’s a topic plenty of sectors of the New York ecosystem are debating as Magazine-s seek to be more relevant and ecommerce companies start to look more like Conde Nast titles with better business models.