Blue State Digital

Blue State Digital is an adtech[1][2][3] that specializes in online fundraising, and campaign consultancy.[4] The company was founded by 4 former staffers of the Howard Dean 2004 presidential campaign.[5][6] The company became notable after providing digital strategy and technology services for the 2008 and 2012 Barack Obama presidential campaigns... Howard Dean's 2004 presidential campaign pioneered new applications of new media to engage voters and raise campaign funds.[citation needed] In 2004, four former Dean staffers—Jascha Franklin-Hodge (CIO), Clay Johnson, Joe Rospars (CEO), and Ben Self—founded Blue State Digital[8] to provide campaign technology (voter database, fundraising technology, and campaign recruitment)[9] and strategic services... In 2007, the company was recruited in the early phases of the Barack Obama'2008 US Presidential campaign[15][7] to provide technology services, and for Rospar to create and lead the internal new media strategy team. These technology services included web hosting, an online fundraising product called BSD tools,[16] and a custom social networking platform (my.barackobama.com). Over the course of the campaign, more than $500 million was raised, millions of volunteers were mobilised, and an online database of 13 million supporters was created,[17] This was reported in the media as being, in large part, due to their platform, and services. https://en.wikipedia.org/wiki/Blue_State_Digital

Their portfolio of clients now included American Red Cross,[11] United Way, Carnegie Hall,[19] and Vogue Magazine... on December 30, 2010, they announced that they were to be wholly acquired by the multinational public relations company WPP Digital. Blech


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