(2011-08-12) Maurya Customer Development Interviewing

Ash Maurya gives some nicely specific direction on Customer Development Interviewing (Problem Interview). There are 3 primary things I want to learn/test in this interview: 1. Who is the prototypical early adopter? (Customer Segment) 2. How badly they want this problem solved? (Problem) 3. How do they solve it today? (Existing Alternatives)