(2009-09-14) Macleod Next Book Evil Plans Global Microbrand

Hugh MacLeod's next book will be on making Evil Plan-s to have a Global Microbrand. If your Global Microbrand succeeds, it's not because of the brand's functionality per se, it's because what you're doing gives the end user something to believe in... Marketing is not about Selling. Marketing is figuring out where your product stands in relation to personal Narrative.