(2009-07-31) Linderman Boutique Biz Rename

Matt Linderman is seeking a less pretentious label than "boutique" for a category of SmallCo. One that’s small and cares about quality and is trying to do something great for a few customers instead of trying to mass produce crap in order to maximize profit Lots of suggestions in the comments. I rather like "craft" (The Craft). cf Neo-Victorian

Sept10 update: Jason Kottke likes "SmallBatch". cf 2009-02-26-BrooklynArtisanalFood