PR

Public Relations

the successor to Advertising?

Al Ries: The Fall Of Advertising and the RiseOfPR http://www.ries.com/Books/index.cfm?Page=RM-FallofAd

http://ries.typepad.com/ries_blog/2004/07/newsflash_adver.html

Mar'2012: Mark Cuban says a Start Up shouldn't hire a PR firm/person.

also: Press Release

cost-effective distribution?

• meta/goal?
  • another place to find your material besides your blog
  • an outlet for a more "traditional/professional" voice/gloss on your service/event
• PRWeb: $150 or $200 per release
• PRLog - Free! http://www.prlog.org/

(see Amazon PR/FAQ)

also github pull request