Patronage
people donating money to support someone's non-revenue-producing activities
the Medici family was known for this
- http://www.wowessays.com/dbase/aa3/cng207.shtml
- http://employees.oneonta.edu/farberas/arth/arth213/Medici_patronage.html
Patreon is based on this, though PayPal and Amazon are sometimes used for it
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