NormCore

Normcore is a unisex fashion trend characterized by unpretentious, normal-looking clothing. Normcore fashion includes jeans, t-shirts, sweats, button-downs, underpants, socks, and sneakers. Clothing is considered to be normcore when it is both attractive and comfortable, and is viewed as 'normal' by all people. Normcore is a portmanteau of the words normal and hardcore. The word first appeared in the webcomic Templar, Arizona before 2009[1] and was later employed by K-HOLE, a trend forecasting group,[2][3][4][5] in an October 2013 report called "Youth Mode: A Report on Freedom".[6][7] As used by K-HOLE, the word normcore referred to an attitude, not a particular code of dress. It was intended to mean "finding liberation in being nothing special."[8] However, a piece in New York magazine by author Fiona Duncan[9] that began popularizing the term in February 2014[6] conflated it with what K-HOLE referred to as "Acting Basic", a concept which involved dressing neutrally to avoid standing out. It was this sense of normcore which gained popular usage. https://en.wikipedia.org/wiki/Normcore